Starting as a single illustration using the prompt "Illustrate a recipe", this project expanded into a full brand identity creation. The Glitz brand includes beverage bottle & can designs, as well as marketing materials including illustrations and recipe cards for each drink. This project served as an exploration of a single consistent illustration style, as well as the creation of a smaller-scale brand.
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/4765d801-479d-4762-8912-dda94fa26e67_rw_600.png?h=57cea3811af399be2df4654e68e5e755)
Primary logo
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/8bde4265-a9f5-4058-aa1f-7c28800efcfd_rw_600.png?h=13f54b604597b0fbf47173057c7cff13)
Secondary cocktail logo
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/550096bf-3562-41e8-a0f4-667f5da4c069_rw_1920.png?h=331dc1dd42b28edde989cda0b92b3dc7)
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/67050916-0a79-419f-b73e-d9928f47c3a6_rw_1920.png?h=8a506178fd5a1388525e189ce85e4e05)
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/176c9aa6-5590-4ac3-bf33-7da47422d66e_rw_1920.png?h=ff69c5bf0315db563035ec36f0df3e2a)
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/dd4951ba-4ec8-425f-aa24-8ef65deedbf6_rw_1920.png?h=d99cc75c3b96432b40e0601042d6e815)
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/1d3abdac-048b-4953-9894-dc0e7e010297_rw_1920.png?h=bd2a007459d8228bf502542eb3723679)
Drink illustrations/card fronts (above)
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/00146ee9-c448-488f-97a3-7fd40cc10ac9_rw_1920.png?h=f1be078fe320f22228f7675e8880153f)
Recipe card backs (below)
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/e9049b6e-3189-4d9a-a626-d06dab5d632f_rw_600.jpg?h=970141e6ccd29dc68ff417c7a60a93e0)
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/826fcdcf-0db5-402b-94f8-6c96c77c94fa_rw_600.jpg?h=b4941a373e224224e302c72db4322b8d)
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/20964c8d-0235-439a-b0a0-a6b257671581_rw_1920.jpg?h=fcf8be86053666e2fa4a229bf7acb0dd)
Drink Mockup with Brand Logo
![](https://cdn.myportfolio.com/f740dff6-3d01-4564-8d53-c3e45ca72ea5/626c3dfa-bb44-412a-87e2-5fa9ad046c54_rw_1920.jpg?h=d057cf9a6b48b9e914714b56ddbd6f18)
Billboard mockup