In 2023, I along with fellow designer Sarah Hoffman worked to create ASI's student government election campaign for the 2023-24 school year. From conceptualization to execution, this campaign was chosen as a departure from previous yearly campaigns' relatively plain and ordinary marketing. This election became the most successful campaign in recent years, driving much more student engagement. In addition, we ushered in a new tradition of each new campaign having a wholly unique and creative marketing concept that will vary from year to year.
2023 Campaign logo
Assets & style guide
Social media icon
Phase 1 marketing image
Phase 2 marketing image
Phase 3 marketing image
ASI mobile app with campaign ad
Instagram story
Sticker designs
Enamel pin
Campaign t-shirt
Banner displayed on campus
Printed marketing